Privacy policy

Last updated: July 12, 2025

This Privacy Policy describes how Bluealchemy (the "site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase on Bluealchemy.co (the "site") or otherwise communicate with us (collectively, the "services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the services, whether you are a customer, website visitor, or any other person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing the services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access the services.

Changes to This Privacy Policy We may update this Privacy Policy from time to time, among other things, to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the site, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information To provide the services, we collect personal information about you from various sources, as outlined below, and we have collected this information over the past 12 months. The information we collect and use depends on how you interact with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide the services, comply with applicable legal obligations, enforce applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others.

What Personal Information We Collect The types of personal information we collect about you depend on how you interact with our site and use our services. When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or could be linked to you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You Information that you provide directly to us through our services may include:

• Basic contact information such as your name, address, phone number, and email.
• Order details, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account details, including your username, password, and security questions.
• Shopping data, including items you view, add to your cart, or wish list.
• Customer support information, including the information you choose to include in communications with us, for example when you send a message via the services.

Certain features of the services may require you to provide us with specific information about yourself. You may choose not to provide this information, but if you do, you may not be able to use or access these features.

Information We Collect via Cookies We also automatically collect certain information about your interaction with the services ("Usage Data"). This may include the use of cookies, pixels, and similar technologies ("Cookies"). Usage data can include information about how you open and use our site and your account, including device information, browser information, network connection information, your IP address, and other details about your interactions with the services.

Information We Obtain from Third Parties Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our site and services, such as Shopify.
• Our payment processors, who collect payment details (e.g., bank account, credit card or debit card information, billing address) to process your payments, fulfill your orders, and provide you with the products or services you requested, to perform our agreement with you.

When you visit our site, open or click emails we send you, or interact with our services or advertisements, we or third parties we collaborate with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties is handled in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided to us by third parties and are not responsible for the policies or practices of third parties. For more information, see the "Third-Party Websites and Links" section below.

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide the services, fulfill our agreement with you, including processing payments, executing orders, sending account-related notifications, managing your account, arranging shipping, handling returns and exchanges, and enabling you to post reviews.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, SMS, or mail, and showing you advertisements for products or services. This may involve using your personal information to better target the services and advertisements on our site and other websites.
• Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the services and register an account, you are responsible for keeping your account details secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone else. If you think your account has been compromised, please contact us immediately.
• Communicating with You: We use your personal information to provide customer support and improve our services. This is in our legitimate interest to provide you with effective services and maintain our business relationship with you.

Cookies Like many websites, we use cookies on our site. For specific information about the cookies we use for our Shopify store, see https://www.shopify.com/legal/cookies. We use cookies to power and improve our site and services (including remembering your actions and preferences), perform analytics, and better understand user interactions with the services (in our legitimate interest to manage, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our site to better tailor services, products, and advertising to you.

Most browsers accept cookies by default, but you can set your browser to remove or refuse cookies through your browser controls. Please note that removing or blocking cookies may negatively impact your user experience and may cause certain services, including specific features and general functionality, to not work correctly or be unavailable. Additionally, blocking cookies may not fully prevent us from sharing information with third parties, such as our advertising partners.

How We Disclose Your Personal Information Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes as described in this Privacy Policy. These circumstances may include:

• With vendors or other third parties performing services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners, including Shopify, to provide services and advertising to you.
• Our business and marketing partners will use your data in accordance with their own privacy statements.
• When you direct us to do so, request us to do so, or otherwise give consent to disclose certain data to third parties, such as to provide you with products or by using social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interest to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others.

User-Generated Content Through the services, you may post product reviews and other user-generated content. If you choose to submit user-generated content in a public portion of the services, this content is public and accessible to everyone.

We have no control over who accesses the information you make available to others and cannot guarantee that parties who access such information will respect your privacy or keep this information secure. We are not responsible for the privacy or security of information you make public, or for the accuracy, use, or misuse of information you make public or receive from third parties.

Third-Party Websites and Links Our site may contain links to third-party websites or other online platforms that are not controlled by us. If you follow links to sites that are not affiliated with or managed by us, you should read their privacy and security policies and other terms. We make no guarantees and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites.